If you have an online home business then you will know that it is important to have at least the very basics of search engine optimization in place for your site.
A few seeming small changes can make a big difference to search position and traffic.
There have been many books written on the subject, some making the whole issue a lot bigger than it needs to be.
Google has released a search engine optimization guide which is aimed any-one who wants to understand some of the factors the Google search engine uses to rank sites.
Topics include:
Page Titles
“Description” Meta Ta
URL Structure
Site navigation
Quality of Content
Anchor Text
Heading Tags
Optimizing Images
Robots.txt
Rel=”nofollow” for links
Site Promotion Good Practice
You can download the PDF by going here

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